ABOUT SEGA

SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and development studios spanning the UK and Bulgaria. Known for quality and creativity above all else, our studios include Sports Interactive, Two Point Studios, Hardlight and Creative Assembly.

At the heart of SEGA is our publishing team based in London, where we help the studios bring their creative vision to life. Here we have a hardworking bunch of people spanning Tech, Sales, Marketing, Finance, QA and more.

Together, we drive the continued success and evolution of our Western business through living our company values of being product focused, embracing true partnerships and always having fun so that we can strive to come together as One SEGA.

POSITION OVERVIEW

Working within SEGA Europe’s EMEA Central Marketing team, the Events Apprentice will play a key supporting role in the planning, preparation, and delivery of SEGA’s presence at consumer and industry events across the region. These may include large-scale exhibitions (Gamescom, Japan Expo, MCM Comic Con), community events, press sessions, hands-on demos, and partner activations.

This apprenticeship is designed for someone at the beginning of their career who is organised, proactive, and eager to learn how events in the video games industry are created from concept to show floor. You don’t need prior events experience, but you will need strong IT literacy, confidence working with gaming hardware, excellent time-management, and a genuine interest in delivering great experiences for players and partners.

You will work closely with the Events Manager, wider Central Marketing team, studio brand teams, Product Marketing, PR, Community, Licensing, and a range of external suppliers. The role also involves occasional domestic and international travel, and weekend availability depending on event requirements.

KEY RESPONSIBILITIES

Event Support & Coordination

• Support the Events Manager with planning tasks, timelines, and documentation for upcoming shows.

• Help maintain event trackers, hardware lists, shipping logs, staffing plans, and internal briefing documents.

• Assist with scheduling meetings, capturing notes, sharing actions, and keeping internal teams updated.

Logistics & Supplier Support

• Help coordinate domestic and international deliveries, equipment movements, merchandise stock, and stand materials.

• Work with vendors to gather quotes, confirm small orders, and support production schedules.

• Assist with preparing event kit, labelling, packing, and inventory management.

Technical & Hardware Assistance

• Support the setup, testing, and basic troubleshooting of gaming hardware (PCs, consoles, peripherals).

• Learn to configure software builds, networked demo setups, and simple AV equipment under guidance.

• Help maintain internal records of hardware usage, demo stations, and event configurations.

On-Site Event Support

• Provide hands-on assistance during event builds, show opening, live operations, and de-rigs.

• Help supervise demo stations, manage queues, assist visitors, and keep the stand presentable.

• Work with staff, partners, and agencies to ensure smooth day-to-day running of the booth.

• Follow health & safety guidance and escalate issues appropriately.

Creative & Administrative Support

• Title research to assist with event theming and designs.

• Assist with gathering assets for signage, briefing packs, and presentations.

• Help prepare simple documents, spreadsheets, and slides used for internal planning and reports.

• Capture images, notes, and feedback during events to support post-event analysis.

• Help compile event feedback, KPI figures, and summaries into internal reports.

• Contribute to documenting learnings and developing best practices for future events.

KNOWLEDGE, SKILLS & EXPERIENCE

Essential

• Strong interest in video games, events, and live experiences.

• Good IT literacy: confident with Microsoft Office/Google Workspace and quick to learn new tools.

• A working knowledge of gaming hardware (PCs and/or consoles) and enthusiasm for developing further technical skills.

• Highly organised with excellent time-management and the ability to prioritise tasks.

• Clear and confident communication skills (written and verbal).

• Proactive, reliable, and comfortable working both independently and as part of a team.

• Willingness to travel and work flexible hours when required for events.

• Positive attitude, resilience, and a genuine eagerness to learn.

Desirable

• Experience in customer service, retail, hospitality, or any role involving teamwork.

• Familiarity with AV equipment, streaming setups, or PC building.

• Experience at conventions, LAN events, esports tournaments, or community events (attending or volunteering).

This role offers the opportunity to complete a Level 3 Event Coordinator Apprenticeship. The apprenticeship runs alongside your day-to-day responsibilities and typically takes 15 months to complete. As an apprentice, you will benefit from structured on-the-job learning, dedicated training, and ongoing support to develop the knowledge, skills, and experience required to carry out the duties of the role.

The programme includes monthly tutor-led, one-day seminars, regular meetings with a dedicated Skills Coach to help embed your learning, and support from a Learner Progress Advisor who will conduct formal quarterly reviews and provide additional guidance where needed.

You will attend online classes and workshops and have a dedicated day each week for study, coursework, and training. A key responsibility of this role is the successful completion of the apprenticeship programme, leading to the achievement of the Level 3 Event Coordinator qualification.

WORKING THE SEGA WAY

We believe that making the best games relies on having the best people, so we make sure that we look after ours…

• For our gaming buffs, you can get involved in our lunchtime get gaming sessions in our games lounge and Club SEGA, regular gaming tournaments and free SEGA games on Steam.

• If you're more of a foodie, you can take advantage of fresh fruit and cereal every single day.

• Fitness fanatics will love our discounted gym membership, ride to work scheme, workout area and bootcamps in the business park. You can find your zen with weekly yoga classes as well as in-house massage therapy.

• You'll have access to a comprehensive benefits package that includes life assurance, income protection, private healthcare & dental insurance schemes and an enhanced contributory pension scheme. We offer competitive salaries and a fantastic bonus scheme so that you can stay motivated and focused on making SEGA the best it can be.

• We hold regular lunch & learn sessions, company updates at incredible venues in Central London and Christmas parties that you’ll want to brag to your mates about! What’s not to love?

• We pride ourselves on having flexible working hours to ensure that you have a life outside of the office.

• We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. All applicants are welcome!

And that’s just the tip of the iceberg. Check out our Careers Website to find out why we are a workplace you’ll never want to leave!